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Chapter 3

MARK-301 Chapter Notes - Chapter 3: Social Forces


Department
Marketing
Course Code
MARK-301
Professor
Green
Chapter
3

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3 UNDERSTANDING THE MARKETING ENVIRONMENT, ETHICAL
BEHAVIOR, AND SOCIAL RESPONSIBILITY

 !"#$
 
$%
$%#&'(
%
(
Making Responsible Decisions: Millennials Are Going to Change the
World!

$

!

&#
&'!()
(
#(
%(
*&
+(
++
%#,*
-$
%.
!&+
Making Responsible Decisions: Corporate Conscience in the Cola
War
($/(
++(&$
-%*( &
(#%*( &
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