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Chapter 6

MARK-301 Chapter Notes - Chapter 6: Protectionism


Department
Marketing
Course Code
MARK-301
Professor
Green
Chapter
6

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6 UNDERSTANDING AND REACHING GLOBAL CONSUMERS AND
MARKETS
Building a Billion Dollar Business in India the Dell Inc. Way
Marketing in a Borderless Economic World
Decline of Economic Protectionism
Making Responsible Decisions: Global Ethics and Global Economics—
The Case of Protectionism
Rise of Economic Integration
A New Reality: Global Competition among Global Companies for Global
Consumers
Marketing Matters: The Global Teenager—A Market of 2 Billion
Voracious Consumers
Emergence of a Networked Global Marketspace
Growing Prevalence of Economic Espionage
A Global Environmental Scan
Cultural Diversity
Economic Considerations
Political-Regulatory Climate
Comparing Global Market-Entry Strategies
Exporting
Marketing Matters: Creative Cosmetics and Creative Export
Marketing in Japan
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