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Chapter 7

MARK 310 Chapter 7: Chapter 7 Summary


Department
Marketing
Course Code
MARK-310
Professor
Price
Chapter
7

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CHAPTER SEVEN
The American Society: Families and Households
The Nature of American Households
Types of Households
The Household Life Cycle
Marketing Strategy Based on the Household Life Cycle
Family Decision Making
The Nature of Family Purchase Roles
Determinants of Family Purchase Roles
Conflict Resolution
Conclusions on Family Decision Making
Marketing Strategy and Family Decision Making
Consumer Socialization
The Ability of Children to Learn
The Content of Consumer Socialization
The Process of Consumer Socialization
The Supermarket as a Classroom
Marketing to Children
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