AGEC 242 Chapter Notes - Chapter 3: Monopolistic Competition, Pet Food, Five Guys

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Consumers usually make decisions based on prices and supply of goods/services. Depends if buyer is willing and able to pay for it the demand. At lower prices, consumers buy more (therefore downward curve flattens out) When demand increases, the curve shifts to the right higher demand (quantity on x) and. Supply: the amount of goods and services for sale @ different prices: left shift = decreased demand, whatever the shift = same shape. Supply curve: as prices increase, the sellers are more willing to supply the goods/services: opposite direction of demand curve, change in cost (factors of production from ch. 1) will shift curve! Increase in cost = shift to the left. Factors usually affect demand and supply @ same time. Not demand first then supply: where the two curves intersect = p = equilibrium price = current market price, when actual market price differs from p, buyers and sellers make choices to restore.

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