AGEC 242 Chapter Notes - Chapter 11: Only Time, Organic Food, Webmd
22 Nov 2012
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Heavy users or light users of what we"re selling. For people who goes to gym all the time (since expensive for gym clothes) Can"t get lululemon anywhere except at the store you get to control price if only selling at your store. Promotion: publicity: mass communication that"s not paid for. Him talking about all the tv shows, that"s publicity. Word of mouth! (what fb is about) Esp for movies, fashion, lifestyle oriented (people interested in that: advertisement: mass communication that"s paid for, face-to-face personal selling: someone comes into store and you serve customer. Recorded internet video: once produced once, as long as it remains relevant, and remains in style (out of date) can distribute these inexpensively. Grade comes from creative ideas of what we"re going to communicate. How are you more productive in communicating to people and educating people: have to be convincing.
