ECON 208 Chapter 6: Chapter 6 Consumer Behavior.docx

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ECON 208 Full Course Notes
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ECON 208 Full Course Notes
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Utility: the satisfaction/well-being that a consumer receives from consuming some good/service. Total utility: the total satisfaction resulting from the consumption of a given commodity by a consumer. Marginal utility: the additional satisfaction obtained from consuming 1 additional unit of commodity. Economists assume that consumers seek to maximize their total utility subject to the constraints they face in particular, their income, and the market prices of various products. A utility-maximizing consumer allocates expenditures so that the utility obtained from the last dollar spent on each product is equal. To maximize utility, continue switching expenditure from b to. C as long as last $ spent on c yields more utility than last $ spent on b. This switching, however, reduces the quantity of b consumed and, given the law of diminishing marginal utility, ^the marginal utility of b. The condition required for a consumer to be maximizing utility, for any pair of products, is.

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