Doing Well By Doing Good 12/5/12 1:25 AM
Don’t lie, don’t cheat, don’t steal
Must follow the law
Embarrassment from NGOs and the media
Shell
Attempted disposal of the Brent Spar oil rig in the North Sea
Nigeria
The Quest for Virtue
Ethics Officers
Integrity
Trust and human relations
Communication technologies
Foreigners are Different
Ethical standards differ among countries
Most large multinationals have global min standards for health, safety and
the environment
Bribery and Corruption
Rights and Wrongs
Human Rights
Studies show that profitability and ethics go hand in hand
Need ethics for anticipation and trust