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Textbook Notes for Sameer Mathur

MCGILLMGCR 352Sameer MathurFall

MGCR 352 Chapter Notes - Chapter 2: Walmart, Railways Act 1921, Market Segmentation

OC948856 Page
13 Feb 2013
36
Capturing value form customers in return in exchange of money. The marketing process: understand consumer needs and wants, built a consumer driven mark
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MCGILLMGCR 352Sameer MathurWinter

MGCR 352 Chapter Notes - Chapter 4: Global Justice, Surface Mining, Materialism

OC483357 Page
26 Mar 2013
28
Sustainable marketing: marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future gene
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MCGILLMGCR 352Sameer MathurWinter

MGCR 352 Chapter Notes - Chapter 5: Online Database, Marketing Intelligence, List Of Nokia Products

OC483353 Page
26 Mar 2013
30
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MCGILLMGCR 352Sameer MathurWinter

MGCR 352 Chapter Notes - Chapter 10: Bengay, Target Market, Test Market

OC483354 Page
26 Mar 2013
32
New-product development: development of original products, product improvements, product modifications, and new brands through the firm"s own product-d
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MCGILLMGCR 352Sameer MathurWinter

MGCR 352 Chapter Notes - Chapter 6: Opinion Leadership, Aboriginal Multi-Media Society, Print Screen

OC483354 Page
26 Mar 2013
34
Consumer buyer behavior: the buying behavior of final consumers individuals and households that buy goods and services for personal consumption. Consum
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MCGILLMGCR 352Sameer MathurWinter

MGCR 352 Chapter Notes - Chapter 2: Value Chain, Strategic Planning, Camay

OC483358 Page
26 Mar 2013
26
Strategic planning: process of developing and maintaining a strategic fit between the organization"s goals and capabilities and its changing marketing
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MCGILLMGCR 352Sameer MathurFall

MGCR 352 Chapter Notes - Chapter 13: Irving Oil, Rolex, Cd Player

OC948856 Page
13 Feb 2013
21
Many marketers often engage in the practice of value pricing increasing product or service benefits while maintaining or decreasing price. That is, the
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MCGILLMGCR 352Sameer MathurFall

MGCR 352 Chapter Notes -Procter & Gamble

OC948851 Page
13 Feb 2013
24
Packaging : all activities of designing and producing the container for a product. Communication benefits: directions on how to use the product and the
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