MGCR 352 Chapter Notes - Chapter 6: Opinion Leadership, Aboriginal Multi-Media Society, Print Screen
26 Mar 2013
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Consumer buyer behavior: the buying behavior of final consumers individuals and households that buy goods and services for personal consumption. Consumer market: all the individuals and households who buy or acquire goods and services for personal consumption. Issues that arise during consumption process: prepurchase issues, purchase issues, postpurchase issues. Culture: set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Subculture: a group of people with shared value systems based on common life experiences and situations: regional subcultures: canada, quebec, etc, founding nations : canada"s aboriginal people. Windspeaker magazine is one tool promoted by the aboriginal multi-media society. 9ammsa) to assist marketers to communicate with canada"s aboriginal peoples effectively and efficiently: ethnic consumers. Toronto-based 51. ca serves a free market for information for canada"s chinese community and has captured the attention of many canadian advertisers: mature consumers.
