MGCR 331 Chapter Notes - Chapter 7: Reputation Management, System Call, Web Browser
18 Apr 2013
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Document Summary
Chapter 7: social media, peer production, and web 2. 0. Social media: technologies that support the creation of user-generated content, as well as content editing, commenting, curation, and sharing: coincided with the rise of mobile computing. Peer production: when users collaborate to create content, products, and services. See diagram in book web 1. 0 vs web 2. 0. Blogs: web logs --- emerged a decade ago as a medium for posting online diaries. Benefits of blogs for corporations: immediate and unfiltered distribution of their ideas w/ no limits, immediate feedback from readers, directly to the public. Downsides of blogging: hothouse for spam and the disgruntled, employee blogging difficult to control, public postings can live forever . Wiki: a website anyone can edit directly within a web browser. Available both as software that firms can install on their computers and as hosted online services (subscription or ad-supported)
