MGCR 382 Chapter Notes - Chapter 4: Goal Orientation, Absenteeism, Greenfield Project
13 Feb 2013
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Mgcr382 chapter 4 notes: the role of culture. Culture collection of values, beliefs, behaviours, customs, and attitudes that distinguish one society from another. A society"s culture determines the rules that govern how firms operate in the society. Culture reflects learned behaviour that is transmitted from one member of a society to another. Some elements of culture are transmitted intergenerationally, as when parents teach their children table manners. Other elements are transmitted intragenerationally, as when seniors educate incoming freshmen about a school"s traditions. Because culture is learned behaviour, it is adaptive; that is, the culture changes in response to external forces that affect the society. Culture is shared by members of the society and indeed defines the membership of the society. Individuals who share a culture are members of a society; those who do not are outside the boundaries of the society. Elements of culture a society"s culture determines how its members communicate and interact with each other.
