MGCR 382 Chapter Notes - Chapter 12: Royalty Payment, Political Risk Insurance, Outstrip
13 Feb 2013
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Mgcr382 chapter 12 notes: strategies for analyzing and entering foreign markets. Market potential the decisions a firm draws from this information often depend upon the positioning of its products relative to those of its competitors. A firm producing high-quality products at premium prices will find richer markets attractive but may have more difficulty penetrating a poorer market. Conversely, a firm specializing in low-priced, lower-quality goods may find the poorer market even more lucrative than the richer market: a firm must then collect data relevant to the specific product line under consideration. In some situations, a firm may have to resort to using proxy data. Firms may also be concerned about the income distribution of the country: firms must also consider the potential for growth in a country"s economy by using both objective and subjective measures. Objective measures include changes in per capita income, energy consumption, More subjective considerations must also be taken into account when assessing potential growth.
