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Textbook Notes for MRKT 452

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MCGILL
MRKT 452 Chapter Notes - Chapter 2: Geek Squad, Funhouse, Fungibility
fuchsiagnu85
356
MCGILL
MRKT 452 Chapter Notes - Chapter 1: Cognitive Bias, In-Group Favoritism, Confirmation Bias
fuchsiagnu85
243
MCGILL
MRKT 452 Chapter Notes - Chapter 5: Whole-Life Cost, Brand Valuation, Target Costing
fuchsiagnu85
535
MCGILL
MRKT 452 Chapter Notes - Chapter 3: Taco Bell, Consumer Sovereignty, Overconsumption
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337
MCGILL
MRKT 452 Chapter Notes - Chapter 6: Fortune Brands, Agnosticism
fuchsiagnu85
237
MCGILL
MRKT 452 Chapter Notes - Chapter 4: Convergent Thinking, Divergent Thinking, Paper Clip
fuchsiagnu85
249
MCGILL
MRKT 452 Chapter Notes - Chapter 6-10: Long Term Parking, Stamen
pinkwombat476
441
MCGILL
MRKT 452 Chapter Notes - Chapter 1-5: Toy Store, Speed Bump, Shoplifting
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348
MCGILL
MRKT 452 Chapter 5: MRKT 452 Textbook Notes
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171

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