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Textbook Notes for Robert Mac Kalski

MCGILLMRKT 438Robert Mac KalskiFall

MRKT 438 Chapter Notes - Chapter 2-3: Toothpaste, Brand Management, Identifiability

OC8896957 Page
29 Apr 2016
10
Pod provide competitive advantage and reasons why consumers should buy the brand. Pop no reasons why not choose the brand, for roughly as favourable as
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MCGILLMRKT 438Robert Mac KalskiFall

MRKT 438 Chapter Notes - Chapter 1: Opportunity Cost, Brand Architecture, Competitive Advantage

OC8896957 Page
29 Apr 2016
13
Accountability brand is the most valuable asset the company has. Natural disaster, sale of brands skyrockets ex during 911 campbells soup. Loyalty incr
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