POLI 210 Chapter Notes - Chapter 12: Coleus, Reductionism, Discourse Analysis
9 Apr 2018
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Document Summary
Textual analysis: systematic examination of the messages and meanings conveyed by texts. Content: defined as any message (word, meaning, symbol, theme) that can be communicated. Quantitative research technique used to explore the message characteristics in any form of communication. Qualitative approach: focuses on meaning reflected in and created by discourses. Reveals what discourses mean in the contect they are told and understood. Set of meanings, metaphors, representations, images, stories that produce particular version of events. Used to uncover how discursive practices construct meanings through the production, passing of, and reading of different texts. Political communications: actions designed to achieve particular goals/outcomes i. e. texts by political actors (to reflect norms, values, ideas of society) show how did actors construct different realities of the political world. Analysis of structural research features: focuses on the communication"s formatting and content"s presentation (how it looks) Presentation of political messages: internet, technology (help campaign) Media to show opposition (protests, strikes) and propaganda.
