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Chapter 14

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PSYC 215
John Lydon

Chapter 14 -Altruism: unselfish behavior that benefits others without regard to consequences for the self. -Humans are prone to feelings of compassion that allow us to act in such altruistic ways, although sometimes we don't act on these feelings. -When do we act altruistically? Empathic Concern: A Case of Pure Altruism? -In any altruistic actions, several motives are likely to be in play. Two of these motives are essentially selfish (egoistic) and the third is more purely oriented toward unselfishly benefiting another person. -The first selfish motive is the social rewards motive: Benefits like praise, positive attention, tangible rewards, honors and gratitude that may be gained from helping others. -The second is the personal distress motive: A motive for helping those in distress that may arise from a need to reduce our own distress. Ex: people feel pain when they see others in pain. -Lastly, there is empathic concern: Identifying with another person-feeling and understanding what that person in experiencing-accompanied by the intention to help the person in need. When we see someone in pain, we not only experience our own pain but we also imagine what that person must be experiencing. Empathy versus Personal Distress -Experiments set up so that egoistic motives would lead to little helping behavior. The participant is also led to empathize with the person in need. -Those participants who mostly felt distress and could escape the situation took few shocks on behalf of the confederate. Those who felt empathic concern, however, volunteered to take more shocks even when they could simply leave the study. -Concerns with study: empathic concern was not manipulated, but instead the researchers identified empathetic participants according to their self reports which could have led to selection bias. Also, the experimenter knew how the participant acted, so a social rewards account of this study cannot be ruled out. This notion motivated Batson's next study. Anonymous Altruism -Female participants had to form an impression of another person based on some information that person wrote while seated in another cubicle. -Empathetic concern was manipulated. In low empathy, the participant was told to be as objective as possible, and in high empathy the participant was asked to vividly imagine how the other person felt. -Participants in the high empathy condition volunteered to spend more time with the person they were judging, even when no one would know of their action. Physiological Indicators of Empathy -AS Batson supposes, some kind of selfless state motivates altruistic behavior. Strong evidence for this would be to show that empathetic concern has a distinct physiological signature that predicts whether a person will act altruistically. -In the experiment where young students watched a classmates car accident, students who felt sympathy and concern in response to the victims showed eyebrows that were pulled in and upward, a concerned gaze, and a heart rate deceleration (opposite to physiological response of elevated heart rate in fight or flight scenarios). These people were more likely to help -Participants who reported distress while watching the video showed a pained winced face and heart rate acceleration, and they were less likely to help. Empathic Concern and Volunteerism -Volunteerism: Nonmonetary assistance an individual regularly provides to another person or group with no expectation of compensation. -Same motives as altruism, but also self reports of feelings or empathic concern also predict the likelihood that someone will volunteer. -Recent evidence suggests that volunteerism is good for you health. It increases longevity. -People who are altruistic tend to live in homes where altruism is highly valued. Situational Determinants of Altruism -People don't always act on their empathic concern. Darley and Batson's Good Samaritan Study -Powerful situational determinants of altruism. -Whether or not people are in a rush (not the prime necessarily) had the largest effect on whether or not they would stop to help someone in need. -Those not in a hurry were more than 6 times more likely to stop and attend to the suffering man. Only 10% of the people in a hurry stopped to help. Audience Effects -Important determinant in whether or not someone stopped to help is the presence of other people. -Bystander Intervention: Giving assistance to someone in need on the part of those who have witnessed an emergency. Bystander intervention is generally reduced as the number of observers increases, because each person feels that someone else will probably help. -Diffusion of Responsibility: A reduction of the same urgency to help someone involved in an emergency or dangerous situation under the assumption that others who are also observing the situation will help. -The presence of friends, though, might boost levels of altruism. Victim Characteristics -People are more likely to help when the harm to the victim is clear and the need is unambiguous. Ex bystanders help victims who scream more. -A powerful determinant is whether anything about the victim suggests that it might be costly to render assistance. Higher costs means less likely to help. -Women tend to receive more help than men, especially those who are attractive and dressed in conventionally feminine attire. Perhaps because more feminine women fit the stereotype of being dependent and helpless more and/or because males who help see it as a foot in the door for a possible romantic relationship. -People are more likely to help similar others (from same race or ethnic group, for example). In a study, only suffering of a participants' own group members activated the frontal lobes known as the prefrontal cortex, associated with empathic response. Construal Processes and Altruism -What are the construal processes that influence whether or not we help out? -Some situations are very ambiguous Helping in Ambiguous Situations -A helper must first perceive whether a person is suffering and that intervention is needed. -When the vic
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