Textbook Notes (369,205)
Canada (162,462)
Psychology (1,418)
PSYC 215 (296)
John Lydon (79)
Chapter 7

Social Psychology Chapter 7 Summary.docx

1 Page

Course Code
PSYC 215
John Lydon

This preview shows half of the first page. Sign up to view the full page of the document.
Social Psychology Chapter 7 Summary Attitudes, Behaviour and Rationalization - Sometimes there is little consistency between attitudes and behaviour - Attitudes influence behaviour and behaviour influences attitudes - Influence of attitudes on behaviour is relatively weaker than we’d suspect and influence of behaviour on attitude is relatively stronger than we’d expect The 3 Components of Attitudes - Attitude: valuation of an object in a positive or negative fashion including affect, cognition and behaviour - Affect: how much people like or dislike an object - Cognitions: thoughts reinforcing one’s feelings like knowledge or beliefs about the object - For ex: attitude about favourite city (is pos. for ex affect) but can be justified through cognitions like its friendly atmosphere or tiny cafes - Behaviours: actions that are usually consistent w/ attitude Measuring Attitudes - Likert Scale: a numerical scale used to assess people’s attitudes; it includes set of possible answers w/ labeled anchors on each extreme fails to distinguish strong and weak attitudes - Response latency: time it takes for an individual to respond to a stimulus such as an attitude
More Less
Unlock Document

Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.