PSYC 215 Chapter Notes - Chapter 5: Information Overload, Impression Management, Npr
2 Oct 2014
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Connect beliefs that are related to each other. When life goes according to schemas, no problems. Conscious thinking is a violation of expectancies: scripts knowledge structures that define situations and guide behaviour. How people (or other objects) behave under varying circumstances. Motives, intentions, goals, situations that enable/inhibit certain behaviours, casual sequence of events, specific behaviour itself. Pervasiveness, interconnectedness, accessibility of any learned knowledge structure determined by frequency of encounter: priming planting of activating an idea in someone"s mind. Memories filled with concepts that are linked together. Prime = stimulus that activates further processes of same/related stimuli. Example priming by putting words win in a casino so slot machine users keep going hoping they"ll see the word. Example using words before telling a story about someone makes people feel the way about the person: framing whether messages stress potential gains (positively framed) or potential losses (negatively framed) Bonus money is spent more easily than rebate money.
