PSYC 215 Chapter Notes - Chapter 7: Terror Management Theory, System Justification, Motivation

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Attitude: affective, evaluative reaction toward a person, place, issue, or object that is connected to a behavior tendency to either approach or avoid it. There is a widely-help belief that attitudes predict behaviors (ex. Also, there is an interest in changing attitudes (thinking that behaviors should follow) ex. Let"s find out (e. g. smoking can cause a slow and painful death) What are attitudes and how are they measured: attitude can have a multiple components and researchers use a variety of methods to measure them. Generally: attitudes can vary in tone (positive or negative) and strength (mild to passionate) Attitude: an evaluation of an object in a positive or negative fashion that includes three components: affect negative or positive affect (could be both) Have you ever felt mixed emotions: ex. Ice cream and being lactose intolerant: cognition: knowledge, beliefs, memories, images, behavior: tendency to approach (rewarding objects or to avoid, pushing objects)

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