PSYC 215 Chapter Notes - Chapter 7: Likert Scale, Implicit-Association Test, Cognitive Dissonance
Document Summary
Measuring attitudes attitudes are most commonly measured through simple survey questions researchers typically ask their participants to rate an attitude object on a likert scale: likert scale. A numerical scale used to assess people"s attitudes; includes a set of possible answers with labeled anchors on each extreme: ex. "s profile included aspects that fit their stereotype of a male homosexual to the other half of the students, the rest of john b. Subtly compelling individuals to behave in a manner tha is induced-force compliance inconsistent with their beliefs, attitudes, or values, in order to elicit dissonance and therefore a change in their original attitudes or values. Sakai, 1981: found dissonance effects for japanese participants if they were led to think that other students were observing their behavior, east asians are in fact more attuned to other people and their reactions than their. Self-perception theory one critique of dissonance theory that stands out above all others in its impact.
