PSYC 328 Chapter 12: Chapter 12 - Health Promotion

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The world health organization (who) defines health promotion as the process of enabling people to increase control over, and to improve, their health . Health promotion strategies (e. g. , the quit-smoking campaign) are often undertaken at a federal level of government. Usually very large (which makes it difficult to measure directly) Challenges inherent in attempting to chage attitudes and behavior on a large scale are daunting. The who health promotion department uses political and sociological approaches: e. g. , the mega country network which attempts to affect health worldwide by involving the world"s most populous countries. Includes 11 countries with populations of 100 million or more. Accounts for 60% of the world"s population. Goals: promotion of healthy diets and physical activity and the elimination of tobacco use. Canadian governments have been in the business of health promotion since 1700s. The main task was regulatory in nature (regulations regarding sanitation and rules of operation for hospitals)

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