PSYC 332 Chapter Notes - Chapter 3: Chinese Canadians, Construals, Gender Role
21 Feb 2013
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Social learning and culture: skinner made up a mythical society whereby everything was functioned through positive reinforcement instead of punishment; this would elicit the positive behaviour and to eschew negative behaviours. We learn in order to obtain pleasure and avoid pain. Behaviourism was rooted in utilitarianism: learning occurs through the association of actions with either positive (pleasurable) or negative (painful events). Rescorla argues that contiguity in time and place is not what makes conditioning work. Instead, classical conditioning enables the organism to form an accurate representation of the world. In pavlovian example, the tone becomes associated with the bell not because the two arrive on the scene at about the same time but rather because the tone provides information about the meat. In partial reinforcement, a particular response is reinforced intermittently, whereas in continuous reinforcement the response is reinforced every time it occurs.
