SOCI 211 Chapter Notes - Chapter 12: Face Validity, Group Dynamics, The Technique
6 Dec 2013
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Unlike survey interviews where standardized questions are asked of each respondent, qualitative interviews allow the researcher to pursue issues and topics in greater depth. Comparatively, qualitative interviews are less structured and gives the subject of the interview more freedom to direct the flow of conversation. Such interviews provide the researcher the opportunity to explore topics, particularly unanticipated issues that may arise in the course of an interview. In contrast to a survey interview, a qualitative interview allows the researcher to pursue issues in depth and gives the respondent more freedom to direct the flow of conversation. The researcher typically has a general plan of inquiry but not a standardized set of questions that must be rigidly followed. To conduct a qualitative interview, you need to be able to listen, think, ad talk almost at the same time. Also, you should go into the interview with some general/specific questions you want answered and some topics you want addressed.
