SOCI 386 Chapter : Staggenborg, Social Movements, pp. 48-52.docx
31 Mar 2013
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Document Summary
Movements are typically less powerful than media organizations are in controlling images- the frame presented by the media is sometimes different than the movement would like. Fundamental asymmetry in relations of movements and media because movements need media but the media do not need movements as much. One important consequence of limited time and resources of media organizations is the centralization of news gathering- journalists rely solely on official source which present a largely coherent worldview- sometimes results in a missed or incomplete story. Different movements have come up with strategies for securing favourable media coverage. Resorting to dramatic tactics, liberalizing their platform or planning events. Movements have to continually come up with new tactics to secure news coverage. Often, media coverage actually hurts movements (i. e. feminist demonstration of bra burning was played up even though it was a marginal part of the movement, contributed to the larger trivialization and sexualization of the movement)
