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march 14.doc

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Department
Anthropology
Course
ANTHROP 1AA3
Professor
Tracy Prowse
Semester
Winter

Description
March 14, 2013 Film: Codes of Gender →What are the differences in the ways that men and women are represented in advertising? -hands -female hands: let environment control them ;not holding things in a strong manner; not in control of it; delicate/light; caressing; weak and superficial (touching their bodies lightly) -male hands: masculine; controlling; bold; manipulating their environment and molding it to their desires (strength) -poses in modeling demonstrate that women are: powerlessness/submissive/dependent/vulnerable -men are active/alert/ready to initiate action -modeling shaped by cultural expectations of gender roles -women often presented as not paying attention to the world around them/oblivious to any threats -presented unconsciously: either knocked out or dead and when presented consciously they are usually biting their lip or holding themselves suggesting frailty and weakness -women dri
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