ANTHROP 1AA3 Chapter Notes - Chapter 2: Consumer Protection, Swot Analysis, Strategic Alliance

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Definition:social factors include the cultural aspects, health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company"s products and how that company operates. Imperials room bookings were decreasing: external magazines reviews describe the quality in the imperial as one of top quality and of the highest standard, strikes would cause bad brand imaging for the imperial. Increasing demands for the apartments means that these are. 6. opportunities to increase their market share and enter a new market completely. Definition:technological factors include technological aspects such as r&d activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation as well as affect demand for the product: advancement in the technology of its competitors may drive. The imperial s motivation to become more modern itself.

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