CMST 1A03 Chapter Notes -Digital Divide, High Tech, Meritocracy

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Communication studies 1a03 study guide: intro to communication readings. Minerva"s owl takes flight at dusk : communications travel through peaks and valleys. Creativity and learning attain their highest level only when a society has begun to decline. Time binding media/societies: oral or hand written, stands the test of time because it is very durable (and hard to work with). Requires concrete thinking (less possibility for abstraction) and a conserved knowledge of a practical and religious nature. Space binding media/societies: medias are easier to work with and contain more information and are easier to transport. Greater possibility for abstraction however, societies are materialistic and social impersonal. Changes in social organization were accompanied by new modes of communication. Innis" theory on communication: changes in the mode of communication lie at the heart of social, cultural and economic evolution. The 4 laws of the medium: simultaneous, describes medium"s internal structure. The medium is the message by marshall mcluhan.

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