CMST 1A03 Chapter Notes - Chapter 1: Mass Media, Mass Communication, Interactive Media
6 Apr 2016
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Document Summary
Communication affects us on an individual, social and global level. The internet has allowed individuals to become content producers not just content consumers. Communications technology has the ability to shrink space (the telegraph , telephone, radio, television, and internet) Look analytically at the ways media are implicated in our knowledge and understanding of the world (being reflective) Ask who or what interests to media serve and what role do they paly in creating and maintaining relationships, particularly in relations of wealth and power. Language, culture, media-the social contexts frame and determine meaning and the kinds of messages we create. Critical does not mean complaining or trashing. The act of making a message common to one or more people. The act of transmitting and exchanging info and meaning through any form of language. There are different ways of conceptualizing this definition: 3 models. No understanding of larger social contexts of communication. Sender receiver and medium interaction in a triangular shape.
