CMST 2A03 Chapter 2: PR
12 Feb 2018
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Second oldest profession advertising: prostitute, in order to market, had to advertise. Third oldest profession public relations: once the prostitutes had made it" they no longer wanted the prostitute label, and hired public relations practitioner to change their image. Public relations may be defined in many ways, but ultimately, it deals with what mark. Businesses want to know what it gets from its expenditure of funds to its bottom line this is called its return on investment (roi): roi is an outcome evaluated after a business campaign. Pr function will be to create a positive expectation that the business is doing well: this expectation should drive increased profits, as stockholders will buy more stocks. The same would be true of a product review being positive (roe) and driving increased sales (roi) Broadly defined, it is best seen as the management of credibility such a definition, however, barely suffices to explain an area as large as pr.
