Chapter 12: Definitions:
Public Policy: The set of rules, laws, and practices that govern the operation of communication sectors.
Horizontal Relationship: A unique arrangement between readers and a news organization, where reader
members are invited to participate in decision-making in terms of both developing story ideas and
administrative issues. Journalist members are the primary story contributors and the editors do the
administrative work for the organization. While some of the published material is contributed by
volunteers, such as cooperative pays contributors wherever possible, in both cash and exchange.
Public Interest: the investment that a national group or other polity has in preserving or developing the
best of its values and ideals.
UNESCO: The United Nations Education, Scientific and Cultural Organization, a specialized agency of the
Public Policy: creates a framework for how these factors play themselves out. Provides a set of rules and
regulations governing the way information and media products are created and consumed.
The set of rules, laws, and practices that govern the operation of communication sect