COMMERCE 1B03 Chapter Notes - Chapter 7: Affiliate Marketing
14 Oct 2018
School
Department
Course
Professor
Document Summary
Internet has sprouted a world of small web-based businesses that sell everything from staplers to refrigerator magnets to wedding dresses. These small businesses compete with other small businesses as well as large web based and brick-and-mortar businesses. Easiest way to start is through strategy, affiliate marketing : an online marketing strategy in which a business rewards individuals or other businesses for each visitor or customer the affiliate sends to its website. Intrapreneurs are creative people who work as entrepreneurs within corporations. The idea is to use a company"s existing resources -- human, financial, and physical-- to launch new products and generate new profit. Canada business network promotes entrepreneurship and innovation, and it provides assistance through an organized network of service centres across canada. New start-ups can also find assistance from business incubators : provide space, service, advice, and support to assist new and growing businesses to become established and successful.
