COMMERCE 1E03 Chapter 12: Chapter12.docx
9 Apr 2013
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Document Summary
A general term that incorporates human resources, natural resources and financial resources. Management the process used to accomplish organizational goals through planning, organizing, leading, and controlling people and other organizational resources. Includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives. Vision, an encompassing explanation of why the organization exists and where it"s trying to head. Values, a set of fundamental beliefs that guide a business in the decisions they make. Visions informs values, whole values come alive through visions. Mission statement, an outline of the fundamental purposes of an organization. Goal, the broad, long term accomplishments an organization wishes to attain, team effort. Objective, specific, short term statements detailing how to achieve the organizations goals. Swot analysis, a planning tool used to analyze an organizations strengths, weaknesses, opportunities and threats. Strengths and weaknesses include elements such as: primo-f (people, resources, innovation, marketing, operations and finance.
