Competitiveness: is a company"s ability to maintain and gain market share in. The value of a producr is determined by its quality and how closely the its industry product fits customer needs. Stakeholders include shareholders, customers, employees, and the community. stakegholders to direct their resources towards your company. Even for a non-ptrofit company, you must stay competititve in order for. Hrm: refers to the policies, practices, and systems that influence employee"s. Many companies refer to hrm as involving people practices behvaiour, attitudes, and performance. Recruiting, posting job descriptions, interviewing, testing, coordination, and use of temporary employees. Performance measures, preparation and administration of performance appraisals, feedback and coaching, discipline. Wage and salary administration, incentive pay, insurance, vacation, retirement plans, profit sharing, health and wellness, stock plans. Attitude surveys, employee handbooks, labour law compliance, relocation and outplacement services. Record keeping, hr information systems, workforce analytics, social media, intranet and internet access.