COMMERCE 2KA3 Chapter Notes - Chapter 13: E-Commerce, Personalization, Netscape
18 Jun 2014
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Makes prices and costs more transparent: price transparency: refers to the ease with which consumers can find out the best variety of prices in a market, cost transparency: refers to the ability of consumers to discover the actual costs merchants pay for products, price discrimination: selling the same goods, or nearly the same goods, to different targeted groups at different prices. 3 major types: b2b applies to businesses buying from and selling to each other over the internet, b2c applies to any business that sells its products or services to consumers over the internet, e shop: sometimes referred to as e store or e tailer, is a version of a retail store where customers can shop at any hour of the day without leaving their home or office, c2c applies to any consumers that buy or sell from other consumers over the internet by using a site to facilitate their buying and selling (ebay, kijiji)
