COMMERCE 2MA3 Chapter Notes -Business Process Management, Advertising Mail, Sega Hitmaker
17 Dec 2014
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Document Summary
Distribution strategy movement of goods and services from producers to customers (might constitute up to 30-50% of the ultimate selling price: marketing (distribution) channel system of marketing institutions that enhances the physical flow of goods. Logistics coordinating the flow of information, goods, and services among members of the distribution channel. Supply-chain management control of activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers. End-to-end process i. e. oil sands to gasoline. Physical distribution broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer: includes transportation, but also customer service, warehousing, etc. Facilitating searches by both buyers and sellers: i. e. understanding what each party wants. Marketers must remain flexible because channels may change over time. Form (sometimes): dealers of compaq computer customize products based on consumer specifications; cheese manufacturers seldom wait or their product to mature.
