COMMERCE 2MA3 Chapter Notes -American Recovery And Reinvestment Act Of 2009, Makar, Linkedin
17 Dec 2014
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Similar to b2c, b2b marketers also create a 4p strategic analysis of their product and service offerings: product, price, promotion, distribution, product, relatively technical in nature, exact product/service form often variable, customization is frequent for large buyers b. i. e. aircraft engines, accompanying services very important, warranty package, upgrades d. i. e. computer systems. Promotion: emphasis on personal selling, building the relationship; crm tools, emergence of social media to build brand awareness and connect with potential customers, content marketing is an emerging trend b2b promotional strategy, content marketing: creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Distribution: usually short, direct channels to the market, often companies deliver and facilitate purchase decisions by their clients, i. e. selling steel pipe and also owning trucks to deliver that steel pipe, i. e. offering financing for large purchases, i. e, i. e. offering financing for large purchases, i. e. ge.
