COMMERCE 2MA3 Chapter 2: 2MA3 - Chp 2
19 Jun 2016
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3 levels of strategy important to organizations: business, mission, culture, goals now versus future: important to look at now, and see where company wants to go process of marketing: plan, implement, control. Mix elements becomes a cohesive program. 1. 1 kinds, levels and teams two basic kinds of organizations levels that exist in them + link to marketing three functional areas + cross-functional teams. Business firm: privately owned organization, serves customers to earn profit. Profit: reward to a business firm for risk it undertakes in offering product for sale: total revenue money left over after firms total expenses. Non-profit organization: non governmental org that serves customers: does not have profit as organizational goal. Levels in organizations and how marketing links to them organizations have strategic direction (whether explicit/implicit) Three levels in an organization: corporate level top management directs overall strategy for entire organization.
