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Textbook Notes for Osama Butt

MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 7: Deeper Understanding, Railways Act 1921

OC15971933 Page
17 Oct 2018
0
Editing: reviewing the questionnaire to ensure skip patterns were followed and required questions were filled out. Skip patterns: the sequence in which
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 8: Computer-Assisted Telephone Interviewing, Measuring Instrument, Response Bias

OC15971933 Page
17 Oct 2018
0
Pros: direct customer contact, can demonstrate products, response rates good. Cons: expensive, bad image, liability, safety issues. Pros: talking with
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 1: Marketing Mix, Customer Relationship Management, Reverse Engineering

OC15971933 Page
17 Oct 2018
0
Chapter one: the role of marketing research in. Marketing: the process of planning and executing the conception, pricing, promotion, and distribution o
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter 2: Chapter 2

OC15971939 Page
17 Oct 2018
0
Understand the causes of inadequate marketing problem definition. Understand how to identify and write marketing research objectives. Decision problem
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter 4: Chapter 4

OC15971936 Page
17 Oct 2018
0
Qualitative research: research involving collecting, analyzing, and interpreting data by observing what people do and say. The objective is to understa
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 5: People Watching, Marketing Mix, Pupilometer

OC15971933 Page
22 Jun 2019
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 11: Data Security, Nonprobability Sampling, Multistage Sampling

OC15971934 Page
17 Oct 2018
0
The population is the entire group under study. Probability sample = each person has an equal probably of being selected. Census - the best information
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 6: Likert Scale, Level Of Measurement, Collectively Exhaustive Events

OC15971934 Page
17 Oct 2018
0
Chapter 6 - the concept of measurement and attitude. Nominal: partitions data into categories that are mutually exclusive and collectively exhaustive (
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MCMASTERCOMMERCE 3MA3Osama ButtFall

COMMERCE 3MA3 Chapter Notes - Chapter 3: Database Marketing, Social Insurance Number, Scotiabank

OC15971934 Page
17 Oct 2018
0
Understand when and why secondary research is useful. If it is relevant, credible, and can help you solve or find out more about the problem. Know the
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