COMMERCE 3MA3 Chapter Notes - Chapter 6: Likert Scale, Level Of Measurement, Collectively Exhaustive Events

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 3MA3
• Professor: Osama Butt

Document Summary

Chapter 6 - the concept of measurement and attitude. Nominal: partitions data into categories that are mutually exclusive and collectively exhaustive (something must occur). examples of nominal date: color, sex, type of product like: white or dark chocolates. Ordinal: like nominal but can order data. Ordinal measurement is possible when the transitivity postulate can be applied. (a postulate is an assumption that is an essential prerequisite to carrying out an operation or line of thinking. ) The transitivity postulate is described by the notion that if a is greater than b , and b is greater than c. , then a is greater than c . other terms that can be substituted for is greater than are is preferred to , is stronger than , and precedes . Examples of ordinal: rank, satisfaction, socioeconomic level, grade,place. the best example would be the likert scale.