COMMERCE 3S03 Chapter 4: 3S03-CH4.docx

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Motivation: one of the most perplexing, but potentially rewarding aspects of a management role. Money is not the only effective motivator. Everyone is motivated by the same things i am. Low performance is always attributable to low motivation. Lack of motivation stems largely from lazy and apathetic people. The multiplicative nature of the equation correctly captures that all 3 aspects are essential to performance and that one can only modestly compensate for the other. While ability tends to remain stable over time, motivation and opportunity are more subject to managerial influence. Effective motivation strategies always depend on the people involved, their history, and context. Framing motivation challenges and ideas: the expectancy theory. The most encompassing and applicable theory of motivation for this type of practical diagnosis is the expectancy theory. Serves as both our starting point for diagnosing and framing motivational challenges, and our structure for integrating a variety of other motivational models and concepts.

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