COMMERCE 3S03 Chapter : 3S03-CH10.docx
11 Apr 2012
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Document Summary
Goal is to help develop the skills of an effective change agent whatever the scope of your desired change and regardless of you level in an organization. Many types of changes can occur, and many are unplanned. Unplanned change is the result of external forces that require some reaction and organizational adaptation. Planned change results from manager and others" deliberate attempts to improve organizational operations. Managers at higher levels have the power and influence to force change in an organization. By virtue of their authority and control over key organizational reward systems, they can dictate a change from the top and people in the organization will be forced to comply. The challenge is on how to influence people when you do not have the formal authority to dictate a desired new direction. To do so requires an understanding of how change happens and what can be done to postiviely influence the process.
