Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for COMMERCE 4MA3 at McMaster University

MCMASTERCOMMERCE 4MA3Christina DeVriesWinter

COMMERCE 4MA3 Chapter Notes - Chapter 3: Consumer Behaviour, Liquid Oxygen, Interactive Media

OC79397311 Page
0
Describe the consumer decision-making process and demonstrate how it relates to marketing communication. Consumer behaviour is best viewed as the proce
View Document
MCMASTERCOMMERCE 4MA3Christina DeVriesWinter

COMMERCE 4MA3 Chapter 2: 4ma3 Chapter 2

OC7939737 Page
0
Chapter 2: organizing for imc: role of agencies. Identify the role of the advertising agency and the services it provides: marketing organizations have
View Document
MCMASTERCOMMERCE 4MA3Christina DeVriesWinter

COMMERCE 4MA3 Chapter Notes - Chapter 1: Integrated Marketing Communications, Brand Equity, Marketing Mix

OC79397312 Page
0
Lo1: describe the importance of marketing communication within the marketing mix. Marketing: the process of planning and executing the conception, pric
View Document
Showing 1 — 3 of 3 result

Get Textbook Notes at McMaster University

We are currently building a library of Textbook Notes for courses at McMaster University. Request and we’ll let you know once it’s available.

View all professors (1+)

Textbook Notes (270,000)
CA (160,000)
McMaster (10,000)
COMMERCE (2,000)
COMMERCE 4MA3 (3)