COMMERCE 4MC3 Chapter Notes - Chapter 15: Fax, Breakcore, Voice Of The Customer

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 4MC3
• Professor: Dr. William Allender

Document Summary

Confirmatory prototype concept test: the first output of technical development is checked against the protocol statement that guided its development. End users aren"t usually satisfied by prototype. They may come up with multiple prototypes. Product use testing or field testing or user testing: a method for testing the end users" experience with the new item. Prototype: can be in a crude, early form, or could be a finished or nearly finished product. Marketing is involved from the beginning of the process. Involvement of marketing accelerates in the later phases. Back in the 50s marketing did not a play a role until the product was completely done. Marketing is involved through the entire phases. Marketing plays a gatekeeper role funneling information to np team. All teams should focus on the marketplace. Manufacturing role also is advising np from the beginning. Marketing ramp-up or the i think we"ve got it phase.