COMMERCE 4OB3 Chapter 4: 3QC3-CH4.docx
11 Apr 2012
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Document Summary
Perceptual map: visual method of comparing customer perceptions of different products or services. Benchmarking comparing a product or process against the best-in-class product. Reverse engineering: carefully dismantling a competitor"s product to improve your own product. A feasibility study consists of a market analysis, an economic analysis, and a technical/strategic analysis. Rapid prototyping: creating, testing, and revising a preliminary design model. Concurrent design: a new approach to design that involves simultaneous design of products and processes by design teams. 3 performance caracteristics considered during this phase of design are reliability, mantainability, and usability. Reliability: the probability that a product will perform its intended function for a specified period of time. Maintainability: the ease with which a product is maintained or repaired. Usability: ease of use of a product or service. Production design: how the product will be made. Simplification: reduces the number of parts, assemblies, or options in a product. Standardization: when commonly available and interchangeable parts are used.
