COMMERCE 4PA3 Chapter Notes - Chapter 11: Situation Two, Charismatic Authority, Incrementalism
1 Mar 2019
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Differentiate objectives that will require behavioural changes and those that will not. Urgency is important to change, it helps push that the status quo will not work anymore. Urgency depends on the type of situation (i. e. crisis). A sense of urgency is linked to emotion (fear and hope). Change agents should capture this in an approach see feel change . Do not use rationality to just raise urgency. Adopters and resisters: assess individuals in your organization in terms of commitment to proposed change and their ability to change, divide the organization into target groups that differ in how likely they are to adopt versus resist. Change agents: people who believe that change is necessary and that the proposed change makes sense. They have skills and capabilities to help bring about it. Put them on board early for a strong guiding coalition.
