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Commerce (1,696)
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Chapter 3

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Department
Commerce
Course
COMMERCE 4SA3
Professor
sfs
Semester
Summer

Description
The DiamondE FrameworkPage 4557 DiamondE a road map for strategic analysis it identifies the key variables that need to be considered in the analysisit structures the critical relationships among them 1 Assess the appropriateness of the firms current strategy 2 Generate new ideasstrategic proposals 3 Evaluate specific strategic proposals o PAGE 45 fig 31Criterion of Consistency high consistency among the component variables will lead to successful perf while conflict will lead to poor perfEnvtal Risks arise from potential inconsistencies bw strategyenvt usually from miscalculating timing potential or competitive rxnCapability Risks arise from inconsistencies bw strategythe capabilitiesdrives win the firm o A new strategy may demand too much ST o Capabilities may not develop properly to support a consistent more demanding strategy LT o Strategic RisksPAGE 47 fig 32Strategic AnalysisProposals proposals are discrete ideasaction plans that will have implications for 1 of the parts of the strategycan be new product launchesacquisitions possibility of expanding 1
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