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Canada (162,212)
Commerce (1,696)
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Chapter 2

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Department
Commerce
Course
COMMERCE 4SA3
Professor
sfs
Semester
Summer

Description
Chapter 2 Strategy PG 1842 Strategy a concrete expression of how an org intends to competewin in its marketplacea tool for building communicatingmaintaining direction of a businesstake vision missionvaluesexpress them in operational termsStrategy has 4 concepts 1 Goals what a business intends to achieve immediate hard goals aims on the perfsoft social conduct managers empla Table 21 P 22 2 Value propositionhow does the buss intend to attract customers a The benefits that is has chosen to offer in the marketplacegeneric strategies1 low cost2 differentiation 3 Product market focus the nature of the productsservices that a business intends to offerthe characteristics of the markets it competes in a Fig 22 p 25 4 Core activities choices about which activities it intends to performhowa firm that has outsourced an activity can no longer be considered core unless it has a little control over it a Broad the core activities are rep by building blocks that rep aspects of the industry raw material manuf distr
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