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Canada (162,165)
Commerce (1,696)
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Chapter 4

Chapter 4.docx

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Department
Commerce
Course
COMMERCE 4SA3
Professor
sfs
Semester
Summer

Description
IB Chapter 4Characteristics of Culture Culture is the collection of values beliefs behaviours customs and attitudes that distinguish one society from another Culture determines rules that govern how firms operate Characteristics of cultureReflects learned behaviour transmitted from one member to anotherElements are interrelatedAdaptive changes in response to external forcesShared by members of society and defines membership in that cultureElements of Culture Basic elementsSocial structureLanguageCommunicationReligionValues and attitudes Interaction of these elements affects the local environment in which IBs operateSocial StructureIndividuals Families and GroupsInvolve individuals living in family units and working with each other in groups Differences in definition of family and individual roles within groups Reflected in importance of family to business nepotism Social stratification Societies categorize people to some extent on the basis of their birth occupation educational achievement etcImportance of
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