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Chapter

COMPSCI 1BA3 Chapter Notes -East Asian Gothic Typeface, Sans-Serif, Kerning


Department
Computer Science
Course Code
COMPSCI 1BA3
Professor
Dr.Hurst

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Elements of Page Design
Fist thing reader sees is overall pattern/contrast of the page
Regular, repeating patterns help reader make predictions about where info
will be located
Headings
Use few heading styles and subtitles
Use chosen styles consistently
Avoid using more than three multiple levels of headings
Should be consistent and in a logical order
Should have more space around them than regular text
Each first-level heading should have at least two second-level headings
Keep numbers smaller and lighter so text will stand out
Subheadings
Provide a break in the text
Subheading must look like it belongs with the text below it
Twice as much space above subheading than below it
Grid
Special organization system used to establish a standard layout
Divides space up clearly and provides procedural guide
A basis for decisions
Items that cross columns add liveliness and visual variety
Provides consistency on different pages
Match format of grid to content you want to present
Ex. Use three column for newspaper but not for a book
Do not do same thing on every page so readers don’t get bored
Add variety with horizontal breaks or vertical columns
Use a line of colour to add emphasis or contrast
Margins
Give final proportion to printed product
Add needed air around the text
Gives reader a place for thumbs to rest
Bring balance to the page
Must be consistent with outline of the page
Runarounds
Adds eye relief
Leave sufficient space for text in the smaller area to prevent a loss of
readability
Make sure headings do not fall in center of runaround

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Justification
Text is usually set to flush left
Rag right edges are usually easier to read
Justified is sometimes harder to read
All lines have to be the same length so some words have a lot of spacing in
between letters
Set text to ragged style if you have short lines (less than 36 characters)
Page Numbers
Placement can make or break their usefulness
Easiest to find when near top or bottom outside corner, near the text block
Should be same size as text
Manipulating Text Blocks
Line Length
Wider lines of text require more slow reading and more concentration
Hard to find correct next line to read when lines are too long
Maximum 60-70 characters per line
Minimum 30 characters per line
10 average length words of serif type or 8-9 words of sans serif type
Larger type makes long lines easier to read
Solve problem of long line by leading between lines
Line Spacing
Line spacing (or leading): white space between lines of text
Spacing should widen as width of typed material increases
Spacing should be at least two points more than body copy size
Ex. 10-point type should have 12-13 points of spacing
Different typefaces require different amounts of space
Type with long ascenders (b, d, f) and descenders (g, j, p) need more leading
Also allow more spacing if “x-height” is taller
Kerning
Kerning is spacing between letters in a word
Done by the computer
Some letters placed closer to each other to make word look right
Sentence Spacing
Could use one space after a sentence or two
One space wastes less space
Two spaces leaves a pause between sentences
Do not use two spaces if right-justify text
Headings

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Headers are chief navigational aids
Icons or bullets are less useful for navigation because give reader another
task to perform to read message
Break up gray landscape of text
Provide transition between content elements
Set headings apart from text by increasing text size, bolding or using
different typeface
Can be centered, in a box, placed at left side of text or set as a runaround
Keep hierarchy of headings consistent
Lists
Allow readers scanning document to gather clues to content
List is an explanation of the topic
Can use bullets, numbers, dashes, indents or simply “first, second, third…”
Bullet should stand out and all text on the left should line up together
Should start with capital letter if phrases are long
Should have period at end if it is a full sentence
Paragraphs
Contain set of related items of information
Could use indents or out-dents to signal new paragraph
Could also use a full line-space to signal a new paragraph
Pagination
Avoid leaving the last line of a paragraph on a new page
Have at least two lines of a paragraph on the next page
Copyfitting
Computer can count words, letters, spaces and lines for you
Can edit copy to fit the space it has to
Should allow extra room if it is going to be translated
English is more compact that most languages
Shorter Documents
Shorter documents must be concise and structured
Put important info near the top of first paragraph
Use lists, tables or charts for supporting detail
Longer Documents
Require consistent overall and type style
Encouragers reader to continue by establishing an expectation
Readers may give up if expectation is not met
Style Setting
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