COMPSCI 1BA3 Chapter Notes -East Asian Gothic Typeface, Sans-Serif, Kerning
2 Nov 2013
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Fist thing reader sees is overall pattern/contrast of the page. Regular, repeating patterns help reader make predictions about where info will be located. Avoid using more than three multiple levels of headings. Should be consistent and in a logical order. Should have more space around them than regular text. Each first-level heading should have at least two second-level headings. Keep numbers smaller and lighter so text will stand out. Subheading must look like it belongs with the text below it. Twice as much space above subheading than below it. Items that cross columns add liveliness and visual variety. Special organization system used to establish a standard layout. Divides space up clearly and provides procedural guide. Match format of grid to content you want to present. Use three column for newspaper but not for a book. Do not do same thing on every page so readers don"t get bored. Add variety with horizontal breaks or vertical columns.
