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Chapter 2

MUSIC 2II3 Chapter Notes - Chapter 2: Thirty-Two-Bar Form, Gorn, Mary Ford

Course Code
Simon Wood

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Pg 40-41:
Building a National Audience for Music and Entertainment
-Sheet Music Publishers and Professional Songwriters
oRadio and television technologies mad a huge impact on distributing performances
oFirst half of 20th century, sheet music was the method to selling music
oSheet music concentrated in New York, Tin Pan Alley: an area where song writers and
producers came together. The heart of the industry
Tin Pan Alley – became a style for American popular music
oTin Pan Alley songs use “sectional verse-chorus”
Chorus is the part where people recognize
Verse is an introduction that sets the song
32 measure AABA form (AABA becomes popular in rock music)
oThe basic unit of trade of ROCK would be the specific recorded performance in formats
ranging from records to tapes to MP3
In TPA, the unit of trade was the song itself
oThe way to popularize a song was to convince a professional to perform the tune as part
of a show
oBroadway musical (1930) was the main way to bring songs to public’s attention
Music was then used in movies
Best way to promote a song during 1930s-1940s was to get it on the radio
Might influence the sale of recorded version versus sheet music
-National versus Regional
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oMusic was locally ?
Pg 44-45
-The Rise of the Radio Networks in the 1920s
oIn order to reach bigger audiences:
1. Broadcasted radio signals using high power transmitter – would reach only
some listeners – government only allowed some private transmitters to reduce
the chances of exploiting it
2. Linking a number of local and regional stations together to form a network
NBC used telephone lines to link 69 stations across
Network system was then used, it was good because it could be run
from central locations (NYC) and use member stations (called affiliates)
oFrom 1930-1940, “career interest” meant future bookings for more money  managers
would beg and negotiate to get the song on radio for these bookings
Focus was on pairing artists with songs appropriate for radio shows
oNetwork radio programming: of the most successful part of the ear was the comedy
“Amos ‘n’ Andy (1929)
Amos ‘n’ Andy uses racial stereotypes
oNet work radio stretched from coast to coast creating a national popular culture in
which music played a central role
Can cause overnight popularity  a song can be heard far and wide
oMusic on radio was performed live  bad to play music recorded
oLarger stations employed studio band for local programming
The invention of Bing Crosby
- Scored more number one hits than any other 20th performer
oMost popular is “White Christmas”
- Was also famous as a movie star, major radio star  invented modern talk-music comedy
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